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How can I optimize my websites for search engines?

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Where your websites appear in the results of search engines depends not least on how search engine-friendly your website is. Following these basic rules meets the essential criteria for achieving good ranking results.

Barriers to search engines

  • Avoid including unnecessary barriers to search bots. These include things like Flash intros that cannot be skipped without a direct HTML link.

JavaScript and Java

  • Use JavaScript sparingly. Many browsers have JavaScript disabled, and search engines do not understand this scripting language. Navigation elements created with JavaScript or even in Java are especially problematic.


  • Use meta-tags to create relevant descriptions of your web pages.

In general, anything that is an obstacle to human users is also an obstacle to search engines: for example, people using computers with speech output or a braille display. Therefore, if your website can be used properly by disabled persons, you will be killing two birds with one stone. But what is most important for achieving good search engine results is, of course, good content. Others will create links to your good content, thereby contributing to good rankings in the search results.


Our rankingCoach helps simplify the search engine optimization process. This tool allows you to optimize websites you have created yourself or with common products (CMS platforms such as WordPress, Joomla, Typo3, SITES, ePages) for search engines, especially for Google. RankingCoach guides you through each step with a very intuitive and user-friendly interface. Even if Hostpoint does not host your website, you can still use rankingCoach to optimize your site. 

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