The Norton Secured Seal is the only emblem supported by the most trusted security brand on the Internet (Symantec Brand Tracking Research, 2009). On average, the Norton Secured Seal is displayed 250 million times daily on more than 90,000 websites in more than 160 countries. The Norton Secured Seal has a consumer recognition rate of 86 percent (Symantec Brand Tracking Research, 2009). Symantec (including its subsidiaries such as Norton) is the first choice in securing the websites of 97 of the 100 largest banks worldwide that use SSL certificates, and 93 percent of all Fortune 500 companies. The Norton Secured Seal is trusted by major banks and merchants, and generates confidence in any website.