Why does my website require a seal to appear trustworthy?

Growing concerns regarding fraudulent websites, viruses, malware, and identity theft have led to a reluctance on the part of consumers to do business with unknown websites and brands. Thus, it is difficult for a small company to convey to its potential customers that shopping or entering personal data on its website can be done safely. The Norton Secured Seal gives all visitors to your website the message that Norton, the most trusted brand on the Internet, has confirmed your identity and your site has passed the Symantec malware scan.

 

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