Will the Norton Secured Seal really improve my online sales?

Yes. Symantec case studies demonstrated an average increase of 24 percent in transactions (between 10 and 36 percent), if the Norton Secured Seal was shown. Many small companies use shopping cart software by a third-party provider that is secured by Symantec; they show the Norton Secured Seal on their online checkout pages. To achieve higher click rates for their shopping carts, they show the Norton Secured Seal through all steps of the online buying process, thus demonstrating to their customers that they can trust the link, the website, and the transaction.


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