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Page Analysis

The “Page Analysis” report provides an overview of traffic to and from a particular page on your website, to aid in evaluating that page's performance.

To view the “Page Analysis” report, select both a date range and the page you wish to analyze. To select a page, simply type its name in the page field. If you leave the page name blank, the analysis will default to your websites home page.

You can access the page analysis report for a specific page by clicking on that page in one of the other “Popular Content” reports. A menu will appear where you can select “Go to Page Analysis”. This automatically loads the page analysis for that page without entering it into the page field in the “Page Analysis” report.

The most interesting and useful information appears on this report when you select a specific target page in the “Page” field. When the statistics are updated for this page, you can actually see the name of the previous page from which your visitors navigated to the page you selected. You can also see the next page within your site that visitors navigated to after the page you selected. The report shows the percentage of visitors navigating from the selected page to another page on your website may not total 100 %. The assumption is that the remaining visitors exited the site from the page you selected.

There are three specific options available to this report:

Status Codes

The default status codes for this report are 200 and 302. Find out more about status codes in the “Web Analytics Definition” part of the Logaholic manual.

Traffic

The type of traffic you wish to analyze on this page: All (Humans+Bots), Humans Only, or Bots Only.

Parameters

Check this box to include exact referrers and pages (including any parameters) in the analysis.

If you don't select a specific page for the “Page Analysis” report, it displays the analysis for your home page (index ?\?). The page analysis is divided in two sections: Visitors Came From and Visitors Went To.

Visitors Came From

If you run the report for your home page, this list will include the visit counts only for referrers/external websites. If the report is run for a different page on your website, the list will include the page names and visitor counts for visitors who navigated to your selected page from other pages within your website.

Visitors Went To

This list includes the name of the pages on your website that visitors navigated to after landing on either your home page or the page you selected for this report. The analysis includes the count of visitors who navigated to the next page, the percentage of visitors, and the name of the page (the “Landing Page”) to which they navigated. The report also includes a count of visitors who probably exited your website from this page.

Normally, the numbers shown in the “Visitors Went To” section do not add up to 100%. The assumption is that the visitors who did not navigate to another page on your website exited the site. So at the end of the report, you'll see the following message: Page exit ratio (or bounce rate per page): followed by the remaining percentage.

Click Trails

The Logaholic “Click Trails” feature allows you to view the entire history of a selected visitor as he navigates through your website (also referred to as the “Clickstream”). The search form allows you to enter criteria for tracking a visitor by referring URL, query string parameters, even which browser the visitor used. There are ten different criteria from which you can select, making it possible to locate and track a specific visitor all the way through your website, select a specific page and track all the visitors to that page, or track the visitors sent to your website from a specific referrer. You can also narrow your search by date range, limit the number of visitors you wish to include in the report, and even apply segmentation filters to your search.

If, for example, you wish to track the click trail of a particular visitor, you can enter that visitor's IP address in the search field. The “Click Trails” report shows the log time (the time the user clicked on the page), the referrer (if applicable), the page the user requested, and how much time the user spent on the page. The report provides a great deal of information about the visitor, including the operating system and browser they used, the city from which they are accessing your website, even a home address and telephone number if available. Imagine the wealth of information this one simple report provides for customizing and personalizing your visitors' experience on your website.

You can access the “Click Trails Analysis” page report for a specific IP address or page by clicking on it from within one of the summary, detail, or trend reports and selecting “Show click trails to this page” from the menu that displays. This automatically loads the click trail analysis for that visitor or page without without entering it into “Search” form of the “Click Trails Analysis” page.

Top Click Paths

The “Top Click Paths” report displays the most popular sequences of pages viewed by visitors on your website and the number of times a visitor used this path. We recommend using this report in combination with the “Page Analysis” report, because it is difficult for a single report to define the click paths that lead to higher conversion rates.

Internal Site Search

The “Internal Site Search” report is particularly useful if you have a search option on your website. The report displays the keywords used by visitors when they search for content or products on your site. This provides you with great insight into what visitors are looking for once they are on your website. It can also help you determine whether or not you may need to include an advanced search option on your website if you consistently return a large number of unfiltered results and your users do use those results as you expected.

To run this report, enter the URL of your search page in the “Search Page” field provided so that you can define which page and parameter on your website handles internal search queries.

Top Exit Pages

The “Top Exit” Pages report shows the top exit pages (the last page a visitor requested on your site) and the number of visitors for whom this was a top exit page.

Exit Clicks

This report shows which pages were opened after visiting your website. To see this, you need to implement a Javascript tracker in your website. The code is provided in the profile configuration under “Tracking” > “Exit Clicks”.