KPI

The “KPI” section in the profile configuration allows you to define your website's target pages. These are the pages you want your website visitors to reach, the ones you identify as the final destination for your visitors as they navigate your website on the way to becoming customers or registering as members. As target pages, you might wish to include your new member registration page, a newsletter sign-up page, a software trial download page, or any page on your website you identify as an important target for your visitors.

Define your target pages

Enter only the base name of the Target Page, beginning with a forward slash "/".

Example: If your target page is https://www.your-own-domain.com/subdir/feedback.html, enter only the base name: /subdir/feedback.html.

Separate multiple pages with commas, e.g. /NewMemberRegistration.html, /checkout_success.php or /SalesBrochure.html.

Target pages are used for the reports of the category “Performance” to calculate conversions. If no pages are defined, the reports of this category will not contain any information.

Choosing the right target files

Logaholic profiles require a list of target pages in order to measure conversion rates for site performance. A target page is also called a KPI (Key Performance Indicator). These specific pages or files are only requested when a certain action takes place, such as a page that displays when a customer is thanked for a purchase, completes a download, or registers for a subscription. These pages or files represent the final point of a transaction on the website and are how Logaholic determines when a conversion has taken place.

Example: The website called www.your-own-domain.ch offers a newsletter. The performance of the website, its conversion rate, can be measured by the percentage of visitors who become subscribers to the newsletter. In this case, the final address visitors navigate to when they successfully subscribe to the newsletter is: www.your-own-domain.ch/newsletter_thanks.html

To measure the conversion rate in this scenario, we would enter the following into the “Target Files” field in the “KPI” section of the profile configuration: newsletter_thanks.html

If the address of the page includes a subdirectory, such as www.your-own-domain.ch/news/newsletter_thanks.html we would enter: /news/newsletter_thanks.html

Our sample website also includes pages where visitors can also purchase the organization's printed publications. Knowing the percentage of visitors to the site that reach the final "thank you" page of the website's shopping cart measures the conversion rate of visitors into paying customers. The process is the same as above, but this time, we include the base name of the last page or file of the order process, for example: /shop/checkout_success.php

Add the base addresses of target pages in the profile, separating each with commas. The whole list for our example would now look like: /news/newsletter_thanks.html, /shop/checkout_success.php

Add as many pages as you wish to the list of target pages, but avoid including any that are too general, such as /index.html that nearly every visitor sees. These pages aren't particularly useful in determining conversion, and including them will result in slowing down the conversion reports.

Click “Save Changes” to save the changes you've made to your KPI Target Pages.