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Key metric Explanation
Total Visits Total of all visits in the selected period
Visits Trends Average decrease/increase in the selected period
Total Page ViewsTotal of all visited pages of your website in the selected period 
Conversion RateTotal conversion to one or more KPIs (Key Performance Indicators)
New Vs ReturningAverage percentage of new visitors per day
Pages per UserAverage number of pages that a visitor visits per day
Site ErrorsTotal of all errors that have occurred on your website in the selected period
Bounce RateAverage bounce rate on your website in the selected period. The bounce rate is the percentage of visitors that leave your website directly after visiting the first page.
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