| Key metric | Explanation |
|---|---|
| Total Visits | Total of all visits in the selected period |
| Visits Trends | Average decrease/increase in the selected period |
| Total Page Views | Total of all visited pages of your website in the selected period |
| Conversion Rate | Total conversion to one or more KPIs (Key Performance Indicators) |
| New Vs Returning | Average percentage of new visitors per day |
| Pages per User | Average number of pages that a visitor visits per day |
| Site Errors | Total of all errors that have occurred on your website in the selected period |
| Bounce Rate | Average bounce rate on your website in the selected period. The bounce rate is the percentage of visitors that leave your website directly after visiting the first page. |
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